CEO of BestSelf Co

CEO of BestSelf Co

I build products that help people live more intentional lives.

Hi, I'm Cathryn Lavery.

I started the company BestSelf Co. in 2016 after a Self Journal Kickstarter that raised $322,696 in 34 days, grew it from zero to $2M in 9 months, sold it in 2022, and bought it back to rebuild with intention.

These days I split my time between BestSelf, writing about AI agents and Claude Code, and being present for my family in Austin, Texas.

New here? The About page is the best place to start, or Contact if you want to reach me.

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